App Annie: Consumers will spend $121B on games and apps in 2021

A new report from App Annie reveals that mobile gamers and app users are projected to spend over $121 billion in 2021.Read More

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Nigerian fintech Abeg faces its biggest test yet after blitzscaling to millions of users

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On October 3, “ Big Brother Naija ,” a reality show sponsored by Nigerian social payments company Abeg, came to a rapturous close after 72 days on air . The show, which commenced on July 24, is the most popular and most-watched reality show in Africa, raking in impressive numbers in terms of money and viewership . The “Big Brother” franchise, started in the Netherlands, has been duplicated worldwide, including Nigeria, where pay-TV company MultiChoice Nigeria organizes it . It features a group of people who live together in a huge house, detached from the outside world but watched via television cameras . The recent season of “Big Brother Naija” was the sixth since launching in 2006. In its fifth season, the show’s organizers claimed that viewers cast a whopping 900 million votes. With millions of eyeballs tuned in to watch the show daily, it is only fitting that companies looking to appear before viewers have to pay a premium . According to some sources, it costs $2 million...
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