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One of the keys to a successful business is an effective marketing plan. After all, if no one knows or cares about your service or product, you may as well close up shop before you even start. So what goes into a marketing campaign that’s going to drive sales your way? Three main components to consider are your audience, the offer itself (the…Read More

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Eclipse Foods inks deal with Whole Foods for its plant-based ice cream

With demand for plant-based meat alternatives at an all-time high, Eclipse Foods is no doubt hoping to do for ice cream what companies like Impossible and Beyond have managed for the hamburger. Pre-pandemic, the company announced select retail availability in New York and its native San Francisco, and now it’s expanding coverage with a high-profile retail partnership. Launched in early 2019, the company has raised nearly $16 million to date, including funding from YC. In an earlier interview with TechCrunch , CEO Aylon Steinhart noted that the company looks to differentiate itself from other plant-based foodstuffs with a simple approach to provide an alternative food source. “We’re not using any expensive biotech to get to where we’re going,” the exec noted. “We take plants and we use our world-class expertise in functional plant proteins and how they work to blend plants together in a quite simple way.” Eclipse is still looking to mimic dairy-based ice cream more directly. “Enteri...
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Payhawk raises $112M to better compete in the heated corporate card race

If you’ve followed corporate card and spend management startups in the U.S., you might be familiar with Brex and Ramp . Payhawk is also offering an all-in-one financial management solution for businesses, but with a focus on European customers. And the company just raised a $112 million Series B round at a $570 million valuation. Greenoaks is leading the round, with all existing investors participating once again, such as QED Investors and Earlybird Digital East. Payhawk wants to replace several services that companies use to simplify their financial stack and make things work better together. Customers get their own account with a dedicated IBAN. They can connect this Payhawk account to their existing bank account to load and withdraw funds. After that, you can use Payhawk for all things related to payment. Customes can issue virtual and physical cards for employees with a set rules, such as a team budget or an approval workflow. This way, employees don’t have to pay with their p...
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