On October 3, “ Big Brother Naija ,” a reality show sponsored by Nigerian social payments company Abeg, came to a rapturous close after 72 days on air . The show, which commenced on July 24, is the most popular and most-watched reality show in Africa, raking in impressive numbers in terms of money and viewership . The “Big Brother” franchise, started in the Netherlands, has been duplicated worldwide, including Nigeria, where pay-TV company MultiChoice Nigeria organizes it . It features a group of people who live together in a huge house, detached from the outside world but watched via television cameras . The recent season of “Big Brother Naija” was the sixth since launching in 2006. In its fifth season, the show’s organizers claimed that viewers cast a whopping 900 million votes. With millions of eyeballs tuned in to watch the show daily, it is only fitting that companies looking to appear before viewers have to pay a premium . According to some sources, it costs $2 million...
French startup Lydia is entering a whole new category by adding trading to its financial super app later this year. The company is partnering with Bitpanda for this feature. Lydia users will be able to buy, hold and sell American and European shares, precious metals, cryptocurrencies and ETFs. Lydia started as a peer-to-peer payment app that lets you send and receive money instantly from a mobile app. It has added more features over time, such as debit cards, IBANs, money pools, cashback, donations, personal loans, etc. Like Venmo or Cash App in the U.S., the company attracts new users with peer-to-peer payments and then exposes them to more features and financial products that they can access directly from the app. And it’s been working well as Lydia now has 5.5 million users. A few months ago, Lydia introduced savings accounts powered by Cashbee. It’s a good old fixed-rate savings account that offers 0.6% in interests. It’s not much, but it’s better than leaving it on your mai...
If you’ve followed corporate card and spend management startups in the U.S., you might be familiar with Brex and Ramp . Payhawk is also offering an all-in-one financial management solution for businesses, but with a focus on European customers. And the company just raised a $112 million Series B round at a $570 million valuation. Greenoaks is leading the round, with all existing investors participating once again, such as QED Investors and Earlybird Digital East. Payhawk wants to replace several services that companies use to simplify their financial stack and make things work better together. Customers get their own account with a dedicated IBAN. They can connect this Payhawk account to their existing bank account to load and withdraw funds. After that, you can use Payhawk for all things related to payment. Customes can issue virtual and physical cards for employees with a set rules, such as a team budget or an approval workflow. This way, employees don’t have to pay with their p...
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