GamesBeat Summit 2025 will feature Visionary and Up-and-Comer Awards

Sam Lake accepts the Visionary Award at GamesBeat Summit 2024.
Today we're announcing our eighth annual GamesBeat Visionary Awards and the team of judges we’ve selected to help pick the winners of this year’s awards.Read More

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Nigerian fintech Abeg faces its biggest test yet after blitzscaling to millions of users

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On October 3, “ Big Brother Naija ,” a reality show sponsored by Nigerian social payments company Abeg, came to a rapturous close after 72 days on air . The show, which commenced on July 24, is the most popular and most-watched reality show in Africa, raking in impressive numbers in terms of money and viewership . The “Big Brother” franchise, started in the Netherlands, has been duplicated worldwide, including Nigeria, where pay-TV company MultiChoice Nigeria organizes it . It features a group of people who live together in a huge house, detached from the outside world but watched via television cameras . The recent season of “Big Brother Naija” was the sixth since launching in 2006. In its fifth season, the show’s organizers claimed that viewers cast a whopping 900 million votes. With millions of eyeballs tuned in to watch the show daily, it is only fitting that companies looking to appear before viewers have to pay a premium . According to some sources, it costs $2 million...
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